A campaign to raise awareness of microplastics and encourage young people to take action.
Date
2020
Project Type
Motion design, Branding & identity, Website design, Copywriting
Sector
Environment & sustainability
Brief
Identify a problem and design a solution to encourage action from a target audience and generate positive impact.
Awards
Winner (Bronze) in Creative Conscience Awards
Background
While exploring plastic pollution in the oceans, I was shocked to learn that humans are consuming a credit card’s worth of plastic every week. Existing campaigns cover the impact of plastic pollution on the environment and marine life, but few tackle the effect on humans. By raising awareness of how humans actually consume plastics, I aim to educate young people on the reality of the issue and encourage them to take action.
Solution
‘Plastic Sucks!’ is a digital campaign that focuses on the issue of microplastics and how they are ending up inside humans. The campaign aims to educate younger audiences and encourage them to refuse single-use plastics and choose reusable alternatives to reduce microplastic pollution.
The name 'Plastic Sucks!' reflects the style of language used by young people and also suggests that plastic is sucking the life out of marine life and now humans. The main aspect of the campaign is a one-minute motion graphic that engages the audience by telling a story using simple language and colourful illustrations.
The motion graphic directs viewers to the ‘Plastic Sucks!’ campaign website. The responsive website educates the audience about the issue of microplastics and actions they can take to help. This includes the option to #ChooseToReuse by purchasing branded reusable alternatives to single-use plastics.
The business cards are made from recycled plastic and would be distributed to schools and universities for young people to keep in their wallets to constantly remind them of how much plastic they are consuming.
